Monkeynotions

I have to admit I play Lotto Scratchers every once in awhile… I know the odds are against me. I guess I like the slow anticipation of possibly winning money as I work hard at scratching away at the surface…

Today I bought “The Big Cheese” where you have 5 chances to match up the number under the “Big Cheese”. As I scratched away holding my breath at each scratch, I pulled up a loser on all 5 chances. One one of them I thought , if this digit was a “6″ I could have won $500. Then I realized that the Lotto had not stripped me from my dignity by leaving me with a glimmer of hope that I “could have been a winner”.

The amusing thing is I fall for it every time. Lotto knows that that number is not the winning number, yet they choose to print the amount I’d win on it. They could save some ink, but I’m sure their returns on people buying another ticket because they felt “close” to winning some money is more than worth the extra ink.

Well back to designing experiences that leave people with hopes and dreams of how they *could be* a winner….

This entry was posted on Tuesday, April 8th, 2008 at 8:26 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.